Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). It was coined in the 1920s with the advent of nationwide radio networks and of mass-circulation newspapers and magazines. The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. It is also gaining popularity in the blogosphere when referring to the mainstream media.

Etymology and usage

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Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, cinema films, radio, television, the World Wide Web, billboards, books, CDs, DVDs, videocassettes, computer games and other forms of publishing. Although writers currently differ in their preference for using media in the singular ("the media is...") or the plural ("the media are..."), the former will still incur criticism in some situations. (Please see data for a similar example.) Academic programs for the study of mass media are usually referred to as mass communication programs. An individual corporation within the mass media is referred to as a Media Institution.

The term "mass media" is mainly used by academics and media-professionals. When members of the general public refer to "the media" they are usually referring to the mass media, or to the news media, which is a section of the mass media.

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TheHorse.com News

Vets Seek Reliable Approach to Lameness Exams
Fri, 18 Dec 2009 14:32:20 -0000
After identifying a lack of reliability and repeatability in experienced veterinarians' evaluation of lameness, a group of vets have challenged the industry to search for and develop "a more objective and reliable method of lameness evaluation...
Heavy Rain Empties Barns, Dorm at Gulfstream Park
Sun, 20 Dec 2009 08:56:46 -0000
Heavy rainfall in South Florida Dec. 18 forced officials at Gulfstream Park to take immediate action to protect horses and people. About 600 horses were relocated to other area stabling facilities and there was an evacuation of one backstretch...
Composting: A Viable Alternative for Mortality Disposal
Thu, 17 Dec 2009 12:05:31 -0000
Proper livestock stewardship does not cease when an animal dies. Despite sound management, all horse producers will experience losses due to weather, disease, or other natural causes. Options for carcass disposal are dwindling due to enhanced regulation...
Pennsylvania Police Horse Recovering from Colic Surgery
Sat, 19 Dec 2009 10:52:53 -0000
Duke, a gray Percheron/Thoroughbred cross police horse in the Lancaster, Pa., mounted unit, was rushed to the University of Pennsylvania's New Bolton Center on Dec. 16 for emergency colic surgery, according to an article on lancasteronline.com....
Mounted Police Unit Disbanded in San Diego
Sat, 19 Dec 2009 10:10:42 -0000
The San Diego mounted police unit is being disbanded and the horses sold due to budget deficits, according to an article by Helen Gao at signonsandiego.com. The mounted unit was formed in 1983 to patrol 1,200-acre Balboa Park following a celebrity...
Equine Veterinarian Workshop Debuts in February
Sat, 19 Dec 2009 09:41:56 -0000
The American Association of Equine Practitioners (AAEP) will sponsor a new business education workshop Feb. 5-6, 2010, in Dallas, Texas. The meeting, which offers essential skills for building a successful equine practice in the 21st century, is sponsored...

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(AHN) Elderly Couple Dies In Staten Island Hit-And-Run
Fri, 27 Nov 2009 07:24:47 -0000
(AHN) - An elderly couple on their way to church with cans of food to give away for Thanksgiving, died after they were struck by a hit-and-run driver. The driver, whose license is said to have been suspended two dozen times, has surrendered to authorities.
(AHN) First Family Welcomes First White House Christmas Tree Friday
Fri, 27 Nov 2009 06:47:02 -0000
(AHN) - An 18 ½ foot Douglas-fir will be brought on a horse-drawn carriage, following tradition, to be presented to First Lady Michelle Obama. The tree, which comes from Shepherdstown, West Virginia, will be displayed in the Blue Room during the holiday season.

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