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This article is about the golfer. The name can also refer to "Arnold Palmer Airport", a Pittsburgh secondary airport named in his honor by his hometown. Arnold Daniel Palmer (born September 10, 1929) is an American golfer who has won numerous events on both the PGA TOUR and Champions Tour, dating back to 1955. He was born in the Pittsburgh suburb of Latrobe, Pennsylvania. Palmer is not generally regarded as the greatest player in history, but he is arguably golf's most popular star and its most important trailblazer because he was the first star of the sport's television age, which began in the 1950s.

Career outline


Palmer learned golf from his father, who was a golf professional at Latrobe Country Club. At age seven, Palmer broke 100. As a youngster, Palmer was only allowed on the Latrobe course (it was just nine holes then) in early morning or late afternoon, when the members weren't playing. He attended Wake Forest University from 1947 until 1954, taking time out for service in the United States Coast Guard. He left Wake Forest without earning a degree and briefly worked as a paint salesman but after winning the 1954 U.S. Amateur he turned professional and he won the Canadian Open the following year.

Palmer's charisma was a major factor in establishing golf as a compelling television event in the 1950s and 1960s, setting the stage for the popularity it enjoys today. His first major championship win at the 1958 Masters cemented his position as one of the leading stars in golf and by 1960 he had signed up as pioneering sports agent Mark McCormack's first client. In later interviews McCormack listed five attributes that made Palmer especially marketable: his good looks; his relatively modest background (his father was a greenkeeper before rising to be club professional and Latrobe was a humble club); the way he played golf, taking risks and wearing his emotions on his sleeve; his involvement in a string of exciting finishes in early televised tournaments; and his affability. The Wicked Game: Arnold Palmer, Jack Nicklaus, Tiger Woods and the Story of Modern Golf, page 55. Howard Sounes, 2004. ISBN 0060513861

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